Hitachi brand campaign. Hitachi are known for their reliable consumer electronics, but less for their power stations, high speed trains and earth movers. We created a core campaign that brought together all 29 operating units under the same thinking across press and TV campaigns.

Hitachi brand campaign. Hitachi are known for their reliable consumer electronics, but less for their power stations, high speed trains and earth movers. We created a core campaign that brought together all 29 operating units under the same thinking across press and TV campaigns.

Hitachi brand campaign. Hitachi are known for their reliable consumer electronics, but less for their power stations, high speed trains and earth movers. We created a core campaign that brought together all 29 operating units under the same thinking across press and TV campaigns.