Golden Virginia. The ‘Give it a Twist’ concept is a positive expression of creativity, sociability and confidence in young adults. It’s based on twisting everyday items or environments, allowing individuals to express their natural talent. The campaign ran on pack, in store, outdoor, and in cinemas.



Golden Virginia. The ‘Give it a Twist’ concept is a positive expression of creativity, sociability and confidence in young adults. It’s based on twisting everyday items or environments, allowing individuals to express their natural talent. The campaign ran on pack, in store, outdoor, and in cinemas.




Golden Virginia. The ‘Give it a Twist’ concept is a positive expression of creativity, sociability and confidence in young adults. It’s based on twisting everyday items or environments, allowing individuals to express their natural talent. The campaign ran on pack, in store, outdoor, and in cinemas.